Experience

MARKETING MANAGER
Guy Roofing Spartanburg, SC
Greenville, SC

• Managed and coordinated multiple marketing projects simultaneously, including video production, product
sample creation, and design of outdoor posters.
• Obtained product quotes from vendors, ensuring high-quality items that met brand standards.
• Maintained consistent branding across all projects to uphold brand identity.
• Designed graphics for digital assets, internal email newsletters, and various marketing materials.
• Oversaw trade show registrations and managed the purchase of promotional items.
• Wrote SEO-driven content for the company website to optimize visibility and engagement.

 

MARKETING SPECIALIST - GRAPHIC DESIGNER
The Farm House Landrum, SC

• Designed social media posts, digital and print ads, marketing collateral, banners, jumbotron ads, etc.
• Executed high-quality product photography for models, clothing, jewelry, and more. This ensured the company
could move away from stock photography. This strategy not only enhanced the visual appeal of the
website but also contributed to improved search engine rankings on Google by providing unique,
authentic content.
• Meticulously enhanced images using Adobe Photoshop to meet brand standards.
• Created and updated detailed product listings on Shopify to make them engaging, accurate, and SEO optimized.
• Updated and edited content and images of blogs to ensure they were accurate and engaging.

MARKETING MANAGER - GRAPHIC DESIGNER
East Coast Granite and Tile/ Cabinet Connect Spartanburg, SC

 

• Responsible for marketing campaigns and graphic design for regions in NC and SC.
• Created and managed social media strategy planning, design, and content to drive awareness and leads.
• Launched Facebook and Google Ads campaigns to generate leads and enhance brand awareness.
• Designed marketing collateral, print material, digital assets, landing pages, e-books, etc.
• Assisted in website design and content creation, focusing on optimizing SEO and user experience (UX).
• Tracked and reported performance using analytics tools to measure effectiveness and lead improvements.
• Communicated frequently with region managers on their goals, ads, budgets, and promotions.
• Created videos for social media and website to increase engagement and conversion rates.
• Photographed customers’ kitchens for marketing content based on East Cost Granite’s installations.
• Created informative blog content for the website to enhance SEO and drive traffic.
• Developed and distributed email newsletters to increase brand awareness and leads.
• Assisted with trade show management, including exhibitor support and providing marketing materials.

FREELANCE GRAPHIC DESIGNER
Spartanburg, SC

• Created a wide variety of projects including brochures, t-shirts, trade show booths and product catalogs, and more.
• Collaborated and communicated with clients to make creative choices to reach their final vision.
• Prioritized and managed workload through effective project management.
• Some clients have included Advance America, Piedmont Interstate Fair, and Spartanburg School District One.

SKILLS
•Adobe Creative Suite •Google Workspace •Microsoft Office •SalesForce •Marketing Cloud •Asana •HootSuite
•Constant Contact •Shopify •Canva •Loom •Wordpress •Strapi CMS System •Sprout Social •SEM Rush •Mac or PC